Only those with the sharpest minds can crack this tricky brainteaser in 17 seconds

This new brainteaser asks you to spot the hidden lipstick, but be warned it is much harder than it seems.

Put together by budget perfume company Chez Pierre, the puzzle tests players’ attention to detail.

Only those with a high IQ are said to be able to complete the task, but its creator says those who do complete it, do so in 17 seconds or less.

They say that three out of five people cannot spot the hidden lipstick at all.

One tip for finding it is to scan each row one by one breaking up the image into sections ... Read even more

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