Shares in Reddit have jumped more than 10% after the firm said it had struck a partnership deal with artificial intelligence (AI) start-up OpenAI.
Under the agreement, the company behind the ChatGPT chatbot will get access to Reddit content, while it will also bring AI-powered features to the social media platform.
The announcement highlights Reddit’s efforts to broaden its income sources away from advertising.
The deal also comes as a growing number of copyright owners mount legal challenges over the use of their material by AI firms.
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