Nottingham Building Society drops Robin Hood logo for ‘inclusivity’ reasons amid outcry

The Nottingham Building Society is facing a backlash after ditching its classic Robin Hood symbol in a modern rebrand aimed at fostering ‘inclusivity’. The firm says the new branding – the logo is now a squiggle – aims to reflect its ambition to better represent ‘society as it is today’.

But customers do not seem convinced, with some calling it a ‘waste of money’ or just a bad idea. The local newspaper editor Natalie Fahy blasted the move ... Read even more

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