Amazon has launched a new outlet called Haul which caps the price of products on sale at $20 (£15.79), in an effort to take on low-cost retailers Temu and Shein.
The online shopping giant unveiled Haul as a mobile-only experience available in its Shopping app for US customers on Wednesday.
It says shoppers can expect “crazy low prices” on Haul products that are “worth the wait” of up to two weeks for delivery.
It marks the platform’s long-awaited foray into the sale cheaper goods with lengthier shipping times – a business model which has spurred the rise of Chinese-owned e-commerce apps.
Bloomberg journalist Amanda Mull told the BBC in July that positioning itself as a competitor to the likes of Temu would be a near-term priority for Amazon.
She said Amazon has “created the spending habits” of western consumers by acting as a trustworthy middleman between them and manufacturers.
But shifting away from its speedy delivery and returns options to echo the practices of increasingly popular Temu and Shein apps would allow them to follow in their footsteps by cutting prices ... Read even more
