Black Friday is almost upon us and this year many retailers have extended their deals for the whole week.
And hot on its heels will be Cyber Monday, a phrase coined back in 2005 when online shopping needed promotion, but is increasingly becoming less relevant.
There will be bargains to be had but shoppers need to keep their wits about them. Here are some top tips.
Be realistic
You’re unlikely to get 50% off the latest iPhone.
Newer products are still going to sell well at their original price so there is less incentive for firms to put them on offer – especially tech devices.
Consumer website Which? also suggests being cautious about apparently amazing offers on unknown brands.
It found that one in five Black Friday shoppers did not read any reviews of the products they bought and advised people to do their research and be wary of unusual brands.
Watch out too for unfamiliar stores that significantly undercut their rivals.
Trustpilot and Reviews.co.uk are two popular sites where you can draw on past customers’ experiences.
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