A Barbie-branded phone has been launched in the UK and Europe with the aim – its makers say – of helping young people take a break from their smartphones.
It is a very pink and fundamentally very basic device, with no front camera, only one game and very limited access to the internet.
Manufacturer HMD, which also makes phones for Nokia, says it’s trying to tap into what it calls a “surge” of people wanting a smaller “digital impact” on their lives.
But others say that would be better achieved by teaching people how to use their devices in a healthier and more controlled way.
There are growing calls from parents and campaigners to limit the time children spend on smartphones ... Read even more
