I found this back in June and have been thinking about it ever since. Not sure if it works here, maybe it’s just “chit-chat”, but with the perceived power of Social Media, it’s still an interesting idea. It looks at Social Media through the lens of physical science and information theory.
https://www.zdnet.com/article/physi…hQHhTkrInSraM4EbtfACpZUbm8-bKHJL_L70j1bxSKfik
I think this pull quote sums up the claim the best (bold by me):