Facebook founder Mark Zuckerberg has seen his personal wealth rise to $100bn (£76bn) after the launch of a new short-form video feature.
On Wednesday, Facebook announced the US rollout of Instagram Reels, its rival to controversial Chinese app TikTok.
Facebook shares rose by more than 6% on Thursday. Mr Zuckerberg holds a 13% stake in the company.
He joins Amazon founder Jeff Bezos and Microsoft’s Bill Gates in the exclusive so-called ‘Centibillionaire Club’.
Technology bosses have been in the spotlight recently as the size and power of their companies and their personal fortunes continue to grow.
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