In a surprise move Google has abandoned a plan it first announced four years ago to block third-party cookies from its Chrome internet browser.
The UK’s data privacy watchdog said it was “disappointed” by the decision.
Cookies are small files stored on your computer which allow advertisers to track internet activity and target advertising.
Google says it will instead pursue a new approach which will give users an “informed choice that applies across their web browsing” and is discussing next steps with regulators.
This suggests the firm is not abandoning its alternative approach to advertising ... Read even more
