Instagram has revealed that it lowers the quality of older, less popular videos – reserving higher quality for more popular content.
Adam Mosseri, head of the Meta-owned social media platform said on Sunday “we bias to higher quality… for creators who drive more views”.
He said Instagram reduces the quality of videos that have not been watched for a long time because most views occur soon after one is posted – but the quality will be improved if the video gets more popular.
But the revelation has sparked concern among some creators that it may impact the reach and visibility of their videos.
“I think it’s simply wrong to adjust the quality of a person’s video based on performance ... Read even more
