UK fashion company Boohoo has been told one of its emailed advertisements must not use the phrase “Send nudes”.
The company put the phrase in a message sent to promote a range of clothes coloured to resemble skin.
The Advertising Standards Authority (ASA) upheld a complaint about the advert because it made light of a “potentially harmful social trend”.
Boohoo has also been told to make sure its advertising is “socially responsible”.
Sexual photos
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