No doubt the job is generously remunerated, but for John List it has another appeal; for data geeks, car apps are like gold mines – in the US alone, before the pandemic, there were two million Uber drivers, making tens of millions of trips each week. John List has spent his career studying economic behaviour in the real world, so working with Uber “was a dream come true”. With this cornucopia of information, he could analyse all sorts of consumer preferences: what kinds of cars people like ... Read even more
