A woman rescued from near Everest’s base camp after a fall, a business traveller caught up in a terrorist attack in Somalia and a diving accident in the Maldives. Three successful rescues which relied on three simple words.
What3words divides the world into three-metre squares and gives each one a unique three-word address in order for people to be easily found in emergencies, and to give the billions of people without a formal address access to one for the first time.
But the start-up is also dividing opinion ... Read even more