Why artificial intelligence is being used to write adverts

By 2021-08-05Science & Tech

At Rapp, an agency that packages products and services into messages and videos that appeal to the public, Phrasee absorbs a million emails that have been fired off over the years. Then it reassembles those sentences into new messages while adding guidance from Rapp’s own writers, technologists and social media experts.

Source: BBC News – Technology

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